ISSN 2292-9355 Login Register
Call for Paper - October 2019 Edition
JORM solicits original research papers for the December 2019 Edition of JORM. The date of manuscript submission is Open
Read More

Email this article (login required)

Negative Perception of a Store Environment: Design and Validation of a Measurement Scale

Myriam Khedri

Abstract


dapatkan informasi Berita terkini paling update

This paper describes the process of designing and validating a scale to measure negative perception of a store environment (NSE) using Churchill’s approach (1979). The importance and relevance of this concept are first examined. Then, we present our methodology in terms of the individual and group interviews and the critical incident method which allowed us to generate a series of items related to environmental factors that are negatively perceived. Finally, exploratory and confirmatory procedures indicate that the scale is structured around four dimensions and has good validity estimates.


Keywords


Scale development; Negative perception; Store environment

Full Text:

PDF
Number of downloads: 1451

Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Quick Link

Journal Content

  • Search

Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.