This paper describes the process of designing and validating a scale to measure negative perception of a store environment (NSE) using Churchill’s approach (1979). The importance and relevance of this concept are first examined. Then, we present our methodology in terms of the individual and group interviews and the critical incident method which allowed us to generate a series of items related to environmental factors that are negatively perceived. Finally, exploratory and confirmatory procedures indicate that the scale is structured around four dimensions and has good validity estimates.
JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.