ISSN 2292-9355 Login Register
Call for Paper - August 2020 Edition
JORM solicits original research papers for the August 2020 Edition of JORM. The date of manuscript submission is Open
Read More

Email this article (login required)

A Study on Purchase Behavior of Rural Consumers of Jalandhar

Kanwal Gurleen Singh, Varun Nayyar, Ajwinder Dhillon


dapatkan informasi Berita terkini paling update

In the past years, due to the lack of facilities available in the rural areas, the rural consumer headed towards nearby city to buy branded products and services. But today, the marketers have realized the potential in the rural market, which has become critical for them, be it for a branded shampoo or an automobile. Earlier, van campaigns, cinema commercials and a few wall paintings sufficed the purpose of the marketers to entice rural folks under their folds. But today, television has made the customer in a rural area quite literate about countless products that are on offer in the market place. The present study focuses on identifying the role of various advertisements in purchase of the product by rural consumer.


Rural markets;Advertisement;FMCG in rural markets

Full Text:

Number of downloads: 1880

Full Text: PDF


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Quick Link

Journal Content

  • Search

Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.