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Factors Influencing 3G Internet Usage Satisfaction of Youth in Dhaka Metropolitan area

Iffat Tarannum, Ummay Sumaiya Mutiatur Rasul

Abstract


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3G is the third generation mobile network which provides customer video call and better data speed than EDGE (second generation internet service). It was first launched in Japan in 2001. In Bangladesh, Teletalk- the government owned mobile operator- was the first operator to launch 3G as pilot run in October 2012. In September 2013, the auction of the 3G spectrum for commercial usage of four major private mobile operators – Grameenphone, Banglalink, Robi and Airtel held and the four operators paid $525million to the Bangladesh Telecommunication Regulatory Commission (BTRC) to secure licenses. Grameenphone and Teletalk bought 10 Mhz, while Banglalink, Robi and Airtel each bought 5Mhz. In late 2013, Grameenphone, Banglalink, Robi and Airtel launched 3G commercially. As of September 2014, most of the major districts and metro areas are under the coverage of 3G. 


Keywords


Customer satisfaction; internet; 3G; customer retention; Product quality; customer centricity

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