ISSN 2292-9355 Login Register
Call for Paper - June 2020 Edition
JORM solicits original research papers for the June 2020 Edition of JORM. The date of manuscript submission is Open
Read More

Email this article (login required)

A Study of Marketing Strategies of Software Firm: A Case of Syber Systems and Solutions

Surabhi Singh


dapatkan informasi Berita terkini paling update
Marketing of software firm consists of creating value, delivering value and communicating value to customers. This requires constant analysis of customer needs and technology up gradation. Marketing  of  software products  is  different  from  the  traditional  product  due  to uniqueness inherent in the product. (Nigam, 2011). The paper identifies the marketing challenges faced by the small software firms during the growth process. It starts with the study of small software firm and the influence of marketing strategies on the growth of same. Marketing strategy is more important for software companies now than it has ever been. The strategy of a software firm truly determines the phases it will undergo. The computer software industry is undergoing some major changes which are making an impact on software vendor business models, as well as marketing and sales tactics. A successful marketing strategy can change the present and future of any software firm. In such a competitive scenario where every software company is competing with each other, strong strategy enables them to have a competitive advantage over others. This case illustrates the determining factors of the successful marketing strategy for the software firm and its impact on the future of the firm.


Sales tactics; competitive advantage; value; business models

Full Text:

Number of downloads: 2171

Full Text: PDF


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Quick Link

Journal Content

  • Search

Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.