ISSN 2292-9355 Login Register
Call for Paper - August 2020 Edition
JORM solicits original research papers for the August 2020 Edition of JORM. The date of manuscript submission is Open
Read More

Email this article (login required)

Brand Selection on Different Items - A study for Investigation of Bangladeshi Young Customer Priority Level

Ripon Kumar Prasad, Farhana Jannat, Ayub Ali


dapatkan informasi Berita terkini paling update

Peoples mind, behavior and attitude are changed very quickly for the globalization & technology. Now a day’s Bangladeshi young customers are well informed about the clothing items and they spent more time for this. This paper explores Bangladeshi young customers buying behavior when they go to purchase different fashion items like- t-shirt, polo shirt, shirt and pant. Data is collected from 350 people from different area of Dhaka, Savar and Gazipur. Data is analyzed as first priority and second priority label for each fashion item.  This research helps to know which brand product are got most priority for a particular item, which brand is doing well business in Bangladeshi fashion market etc. Many fashion maker or brand developer is helped by that to improve their fashion marketing, increasing customer demands and build a strong relationship with the customer.


Customer buying behavior;clothing brand; different item; first priority; second priority;

Full Text:

Number of downloads: 1183

Full Text: PDF


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Quick Link

Journal Content

  • Search

Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.