ISSN 2292-9355 Login Register
Call for Paper - October 2019 Edition
JORM solicits original research papers for the October 2019 Edition of JORM. The date of manuscript submission is Open
Read More

Email this article (login required)

Consumer Preference on Paid Game Microtransaction

Mahesa Nararya Adji, David Chua, Nathaniel Kainama, Feranita Feranita

Abstract


dapatkan informasi Berita terkini paling update
Online gaming has become prevalent with the rise of the internet availability, where the gaming industry is experiencing a shift in business model in the last decade. The new model of microtransaction is to make players pay for extra content and advantages to compete against other players. In this paper, we aim at finding out what the consumer preference on microtransaction in paid game. Mode, Price, Genre, Microtransaction, and Payment Method are the preferences used as benchmark for this research that influences decision making for players. To better understand the characters of the players, cluster analysis is used to group players who have similar preferences with their respective preferences.

Keywords


microtransaction; consumer preference; conjoint analysis

Full Text:

PDF
Number of downloads: 69

Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Quick Link

Journal Content

  • Search

Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.