Competitive intelligence requires the appropriate conditions to achieve sustainable competitive advantage and improve organizational performance. Strategic flexibility is one of the effective factors. Since organizational performance can be a factor in recognizing the ascension or decline of organizations in the competition, organizations need to new strategies to have a good performance alongside challenges with the optimal use of opportunities. The purpose of this study is to identify the effect of competitive intelligence on organizational performance with the attention to the role of strategic flexibility mediator.
JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.