ISSN 2292-9355 Login Register
Call for Paper - October 2019 Edition
JORM solicits original research papers for the December 2019 Edition of JORM. The date of manuscript submission is Open
Read More

Email this article (login required)

A Breakthrough In Preventing Circulation of Counterfeit Goods: Adopting Technoreligy in e-Commerce

Purwanto Purwanto

Abstract


dapatkan informasi Berita terkini paling update

This study aims to examine the role of religion and technoreligy in campaigning the prevention of the sale of counterfeit goods via online. Technoreligy design paradigm in marketing empirically contribute to the restoration of the environment of e-commerce in preventing the circulation of counterfeit goods.  Web design combined with religious propaganda and ethics that representing the concept of global e-commerce design is increasingly widespread. By using attention restoration theory, this research connects technoreligy design with the crime of buying counterfeit goods; that is, making consumers aware of avoiding buying counterfeit goods. A series of experiments show the consistency of technoreligy design by exploring consumer responses to religious elements depending on the purpose of their shopping trip (browsing vs. deliberate order) and whether they pay full price or discount.

Keywords: Technoreligy, Attention restoration theory, counterfeit, environmental e-Commerce.


Keywords


Keywords: Technoreligy, Attention restoration theory, counterfeit, environmental e-Commerce.

Full Text:

PDF
Number of downloads: 50

Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Quick Link

Journal Content

  • Search

Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.