ISSN 2292-9355 Login Register
Call for Paper - August 2020 Edition
JORM solicits original research papers for the August 2020 Edition of JORM. The date of manuscript submission is Open
Read More

Email this article (login required)

Using Regression and Correlation Approach to Assess Information Search Behaviour of FMCG Consumers

Dr.Rashmi Aggarwal

Abstract


dapatkan informasi Berita terkini paling update

This study uses regression analysis to determine the effect of demographic characteristics on information search behaviour of FMCG consumers so as to extract the most influential demographic element influencing the information search behaviour. Further correlation matrix is used to analyse the interdependence of demographic variables. Finally marketing implications are suggested.


Keywords


Information Search Behaviour, Demographic characteristics, Regression Analysis, Correlation Matrix, Survey

Full Text:

PDF
Number of downloads: 1707

Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Quick Link

Journal Content

  • Search

Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.