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How Social Media Marketing can Influence the Profitability of an Online Company From a Consumer Point of View

Jenn Ming Chan, Rashad Yazdanifard

Abstract


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In this fast-paced society, the social network has become one of the major channels for a company to engage with its customers. Social networking provides the platform for organizations to engage and find like-minded consumers. Therefore, social marketing is extremely important for an organization to influence their consumers’ behavior in order to increase its profitability. This marketing approach is often applied especially for online companies. Besides, the perspective of consumer to the company becomes the major reason to keep them loyal to a particular company. In this research paper, I will analyze how social media marketing can influence the profitability of an online company from a consumer point of view.


Keywords


Social Media Marketing; Profitability; Online Company; Consumer point of view

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