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How the Perceptions towards e-Retailer Image Affect the e-Consumer Behavior: Factors & Procedure Involved

Leong Wai San Vivian, Rashad Yazdanifard

Abstract


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In this research paper, the author highlighted three main elements that impacted online shoppers as an individual, in such security & privacy matters, individual behavior in relation with convenience and expectations and social influence which all will be further discussed. 


Keywords


Perceptions; e-retaile; e-consumer Behaviour

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