In the present time, Service providers are facing a constant demand for providing customer oriented services and continuous service improvement is required. It is important to understand customer expectations and their needs effectively so to survive in this competitive market. The five dimensions of SERVQUAL (service quality) methodology were tested for the three private eye care hospitals by using Analytical hierarchy process (AHP) in obtaining priority criteria; we found the most concerned dimension of service quality.
Service Quality (SERVQUAL);Eye-care quality; Customer satisfaction; Analytic hierarchy process (AHP)
JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.