ISSN 2292-9355 Login Register
Call for Paper - April 2020 Edition
JORM solicits original research papers for the April 2020 Edition of JORM. The date of manuscript submission is Open
Read More

Email this article (login required)

Global Marketing: Importance of Human Resource and Supply Chain Risk Management to Build a Successful Company from Global Marketing Perspective

Chia Thian Sheung, Rashad Yazdanifard

Abstract


dapatkan informasi Berita terkini paling update

Global markets are expanding rapidly. The term global marketing has been in use only since the 1980s. Before that decade, international marketing was the term used most often to describe marketing activities outside one’s domestic market. Global marketing is not just a new label for an old phenomenon; however, it also provides a new vision for international marketing. This paper mainly examines the organization’s internal management to coordinate their work and achieve certain goals or targets. This paper not only illustrates the challenges of developing and upholding strong trust in global human resource management from global marketing perspectives, but also the challenges that highlight how global marketers manage their global supply chain risk management. While global marketers comprises of members across different locations, cultures, and time, the highlighted challenges are overcome via two communication behaviours, such as cross-cultural communication and computer-mediated, which study describes the communication behaviours that might boost trust in global human resource management which may lead company to success. In today’s increasingly complex environment, risk adjusted supply chain management also focused in this research which can drive into improved financial performance and competitive advantage.


Keywords


Global marketing;Global human resource management; global supply chain risk management

Full Text:

PDF
Number of downloads: 1398

Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Quick Link

Journal Content

  • Search

Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.