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Call for Paper - October 2017 Edition
JORM solicits original research papers for the October 2017 Edition of JORM. The date of manuscript submission is Open
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Vol 7, No 3

Journal of Research in Marketing

DOI: http://dx.doi.org/10.17722/jorm.v7i3

Table of Contents

Comparative Studies

How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria PDF
Ayotunde Mary Adeyemi, Mehraz Boolaky, Mridula Gungaphul 566-579

Articles

Comparative Analysis of the Impact of the Four Elements of Strategic Plan on Product and Market Development in Zinc Companies PDF
Mostafa Jafari, Mina Eslami 580-586
Market Share as a Measure of Performance: Conceptual Issues and Financial Accountability for Marketing Activities within a Firm PDF
Denis Khantimirov 587-592
The Impact of Female Empowerment in Advertising (Femvertising) PDF
Victoria Elizabeth Drake 593-599

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Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.

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