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Call for Paper - February 2018 Edition
JORM solicits original research papers for the February 2018 Edition of JORM. The date of manuscript submission is Open
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Vol 8, No 2

Journal of Research in Marketing

DOI: http://dx.doi.org/10.17722/jorm.v8i2

Table of Contents

Articles

Logistics, Marketing and Purchasing: Which Interfaces to Improve the Value Creation Process? PDF
Nathalie Merminod, Hervé Fenneteau, Gilles Pache 661-668
Does Sales Promotion practices promote Customer Retention in the Oil Marketing Industry? A case of Goil Ghana Limited Dome-Kwabenya PDF
Gideon Kwaku Minua Ampofo, Angela Akpene Yabani, Patrick Senadzo 669-674
Effect of Advertising on product growth of Techno Phone in Enugu State, Nigeria PDF
Agu Okoro Agu, Chris-Nnamchi Joy Nwakaego, Ngwoke- Oliver Uzonna 675-683
Factors that Influence the Acceptance of Mobile Money in Nigeria PDF
Precious Chikezie Ezeh, Nwukamaka Nwankwo 684-697

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Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.

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