ISSN 2292-9355 Login Register
google scholar oclc oai cornell university library university of washington library
JORM is now indexed with Google Scholar, Worldcat, Open Archives Initiative, Cornell University Library, University of Washington Library.
Call for Paper - August 2020 Edition
JORM solicits original research papers for the August 2020 Edition of JORM. The date of manuscript submission is Open
bisnis Read More

Vol 7, No 3

Journal of Research in Marketing


Table of Contents

Comparative Studies

How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria PDF
Ayotunde Mary Adeyemi, Mehraz Boolaky, Mridula Gungaphul 566-579


Comparative Analysis of the Impact of the Four Elements of Strategic Plan on Product and Market Development in Zinc Companies PDF
Mostafa Jafari, Mina Eslami 580-586
Market Share as a Measure of Performance: Conceptual Issues and Financial Accountability for Marketing Activities within a Firm PDF
Denis Khantimirov 587-592
The Impact of Female Empowerment in Advertising (Femvertising) PDF
Victoria Elizabeth Drake 593-599

Quick Link

Crossref logo

JORM is a member of prestigious CrossRef. Each of the JORM articles has its unique DOI reference Read More

Journal Content

  • Search

Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.