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Call for Paper - October 2017 Edition
JORM solicits original research papers for the October 2017 Edition of JORM. The date of manuscript submission is Open
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Issue Title
 
Vol 1, No 3: Journal of Research in Marketing A Study of Marketing Strategies of Software Firm: A Case of Syber Systems and Solutions Abstract   PDF
Surabhi Singh
 
Vol 3, No 3: JORM A Study on Purchase Behavior of Rural Consumers of Jalandhar Abstract   PDF
Kanwal Gurleen Singh, Varun Nayyar, Ajwinder Dhillon
 
Vol 2, No 1: Journal of Research in Marketing Allocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits Abstract   PDF
Florian Pallas, Christopher Groening, Vikas Mittal
 
Vol 3, No 1 (2014): Journal of Research in Marketing An Analysis of the Standardization and Global Localization on Cross-cultural Management from Communication and Source of Conflict Point of View Abstract   PDF
Foong Wei Yan, Rashad Yazdanifard
 
Vol 6, No 1 (2016): Journal of Research in Marketing An Exploratory study of factors related to Consumer Behaviour towards purchase of Fruits and Vegetables from different Retail Formats Abstract   PDF
Hemantkumar P Bulsara, Kshitij G Trivedi
 
Vol 5, No 2: Journal of Research in Marketing Analysis of Consumer Awareness on Twitter Communication and Brand Equity of Bear Brand Milk Abstract   PDF
A J Handayanto
 
Vol 1, No 3: Journal of Research in Marketing Assessing the Effect of the Relationship Marketing on the Customers’ Loyalty in the Public and Private Banks of the Qom Province: A Case Study of Public and Private Banks of the Qom Province Abstract   PDF
Gholamreza Jandaghi, Somayeh Omidinia, Hasan Zarei Matin, Abolfazl Sepahyar
 
Vol 6, No 3: Journal of Research in Marketing Brand Selection on Different Items - A study for Investigation of Bangladeshi Young Customer Priority Level Abstract   PDF
Ripon Kumar Prasad, Farhana Jannat, Ayub Ali
 
Vol 2, No 2: Journal of Research in Marketing Browsing Behavior: Comparison between Real and Virtual Stores Abstract   PDF
Dhouka Oueldoubey Habibeche
 
Vol 2, No 2: Journal of Research in Marketing Choosing Advertising Media Abstract   PDF
Zafor Mamoon
 
Vol 1, No 2: Journal of Research in Marketing Communicating across cultures in the globalized context Abstract   PDF
Lovleen Kaur
 
Vol 7, No 3: Journal of Research in Marketing Comparative Analysis of the Impact of the Four Elements of Strategic Plan on Product and Market Development in Zinc Companies Abstract   PDF
Mostafa Jafari, Mina Eslami
 
Vol 3, No 1 (2014): Journal of Research in Marketing Comparison on the Impact of Standardization and Adaptation on International Marketing Abstract   PDF
Shanon Phui Wei Yap, Rashad Yazdanifard
 
Vol 6, No 1 (2016): Journal of Research in Marketing Consumers Attitude Towards Location-Based Advertising: An Exploratory Study Abstract   PDF
Matthew A Gana, Toney K Thomas
 
Vol 2, No 1: Journal of Research in Marketing Corporate Social Responsibility and Stakeholder Strategies: An Impact in Risk Management Abstract   PDF
Edmundo R. Lizarzaburu
 
Vol 5, No 1: Journal of Research in Marketing Creation Marketing Capabilities As Antecedents For Success Marketing Performance Abstract   PDF
Gita Sugiyarti
 
Vol 3, No 3: JORM Crowd Source- The Big Inexhaustible Organization Resource Abstract   PDF
Shivakami Rajan
 
Vol 2, No 3: Journal of Research in Marketing Customer Satisfaction and Factors Influencing the Purchase Decisions of Notebook Computers in Punjab Abstract   PDF
Kanwal Gurleen, Pooja Bhandari
 
Vol 7, No 1: Journal of Research in Marketing Demystifying the "Sunk Cost Fallacy": When Considering Fixed Cost in Decision-Making is Reasonable Abstract   PDF
Andreas Krämer
 
Vol 2, No 2: Journal of Research in Marketing Does Corporate Social Responsibility make any differences when it comes to “Un-substitutable” Product from Customer Point of View Abstract   PDF
Durianna Sook Teng Foo, R Yazdanifard
 
Vol 6, No 2 (2016): Journal of Research in Marketing Economic Foundations of Retailer Price Promotion: It’s All Incremental Abstract   PDF
Erick Rengifo, Kurt A Jetta, Dominick Salvatore
 
Vol 2, No 3: Journal of Research in Marketing Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance Abstract   PDF
Maklon Felipus Killa
 
Vol 5, No 2: Journal of Research in Marketing Emotional Integration and Advertising Effectiveness:Case of Perfumes Advertising Abstract   PDF
Sonia Ktari Alioui
 
Vol 2, No 1: Journal of Research in Marketing E-shopping: An Extended Technology Innovation Abstract   PDF
Ganesh L., Varsha Agarwal
 
Vol 2, No 2: Journal of Research in Marketing Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals Abstract   PDF
Sarah Turnbull
 
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JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.

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