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Call for Paper - December 2018 Edition
JORM solicits original research papers for the December 2018 Edition of JORM. The date of manuscript submission is Open
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Issue Title
 
Vol 8, No 2: Journal of Research in Marketing Effect of Advertising on product growth of Techno Phone in Enugu State, Nigeria Abstract   PDF
Agu Okoro Agu, Chris-Nnamchi Joy Nwakaego, Ngwoke- Oliver Uzonna
 
Vol 2, No 3: Journal of Research in Marketing Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance Abstract   PDF
Maklon Felipus Killa
 
Vol 8, No 1: Journal of Research in Marketing Effect of Integrated Marketing Communications on Consumer Buying Decision of Internet Service (An Empirical Study of Mobilink in Multan City) Abstract   PDF
Abdul Haseeb Chaudhary, Mohsin Ali Khan, Rao Akmal Ali
 
Vol 5, No 2: Journal of Research in Marketing Emotional Integration and Advertising Effectiveness:Case of Perfumes Advertising Abstract   PDF
Sonia Ktari Alioui
 
Vol 9, No 1: Journal of Research in Marketing Empirical Investigation of factors affecting information and communication technologies (icts) in Agric-Business among small scale farmers in Esan Community, Edo State, Nigeria Abstract   PDF
Simon Awojide, Sunday Olufemi Akintelu
 
Vol 2, No 1: Journal of Research in Marketing E-shopping: An Extended Technology Innovation Abstract   PDF
Ganesh L., Varsha Agarwal
 
Vol 2, No 2: Journal of Research in Marketing Exploring Perceived Risk in Professional Business-to-Business Services: Perspectives of Professionals Abstract   PDF
Sarah Turnbull
 
Vol 9, No 2: Journal of Research in Marketing Factor Analysis on Brand Recognition and Image Purchases Abstract   PDF
Jaemin Lee
 
Vol 6, No 3: Journal of Research in Marketing Factors affecting Consumer Purchase Intention of Luxury Perfumes in Algeria: A case study of Consumers in the Twin Cities of Tlemcen and Sidi Bel Abbes Abstract   PDF
Zaidi Oussama Chihab, Benhabib Abderrezzak
 
Vol 4, No 3: Journal of Research in Marketing Factors Influencing 3G Internet Usage Satisfaction of Youth in Dhaka Metropolitan area Abstract   PDF
Iffat Tarannum, Ummay Sumaiya Mutiatur Rasul
 
Vol 8, No 2: Journal of Research in Marketing Factors that Influence the Acceptance of Mobile Money in Nigeria Abstract   PDF
Precious Chikezie Ezeh, Nwukamaka Nwankwo
 
Vol 7, No 2: Journal of Research in Marketing Generation Y Muslim Female and Male Decision Making Styles in Malaysia: Are They Different? Abstract   PDF
Nor Khasimah Aliman, Zailin Zainal Ariffin, Shareena Mohamed Hashim
 
Vol 3, No 1 (2014): Journal of Research in Marketing Global Marketing: Importance of Human Resource and Supply Chain Risk Management to Build a Successful Company from Global Marketing Perspective Abstract   PDF
Chia Thian Sheung, Rashad Yazdanifard
 
Vol 5, No 2: Journal of Research in Marketing Green approaches in Hong Kong’s fast-food restaurants and its effects on corporate image Abstract   PDF
Anthony Wong
 
Vol 2, No 2: Journal of Research in Marketing How Consumer Decision Making Process Differ From Youngster to Older Consumer Generation Abstract   PDF
Chloe Wai San Yap, Rashad Yazdanifard
 
Vol 7, No 3: Journal of Research in Marketing How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria Abstract   PDF
Ayotunde Mary Adeyemi, Mehraz Boolaky, Mridula Gungaphul
 
Vol 3, No 2 (2014): Journal of Research in Marketing How do Fast Food Chain Restaurant can still sustain their Business despite Controversial Health Related Issue Abstract   PDF
Jin Ooi, Rashad Yazdanifard
 
Vol 3, No 2 (2014): Journal of Research in Marketing How Fast-Fashion Apparel Stores are able to Operate Sustainably in New Global Economy Abstract   PDF
Karyn Wong, Rashad Yazdanifard
 
Vol 2, No 2: Journal of Research in Marketing How Social Media Marketing can Influence the Profitability of an Online Company From a Consumer Point of View Abstract   PDF
Jenn Ming Chan, Rashad Yazdanifard
 
Vol 4, No 2 (2015): Journal of Research in Marketing How the Adaptation of Evolving Technology can cope with the ever changing Demand of Consumers? Abstract   PDF
Ehren Sze Tseng Lee, Rashad Yazdanifard
 
Vol 2, No 2: Journal of Research in Marketing How the Perceptions towards e-Retailer Image Affect the e-Consumer Behavior: Factors & Procedure Involved Abstract   PDF
Leong Wai San Vivian, Rashad Yazdanifard
 
Vol 3, No 1 (2014): Journal of Research in Marketing Impact of Cash Flow Coverage, Debt Service & Current Ratio on Capital Structure Decisions: Empirical Evidence from the Indian Corporate Sector Abstract   PDF
Gurnam Singh Rasoolpur
 
Vol 2, No 3: Journal of Research in Marketing Influence of ethnicity on uniqueness & snob value in purchase behaviour of luxury brands Abstract   PDF
Sandeep Bhanot, Dr. R Srinivasan, Dr. R. K Srivastava
 
Vol 8, No 3: Journal of Research in Marketing Innovation and Market Orientation Model in Improving the Performance of BRI Abstract   PDF
Sulistiyani Sutarlan
 
Vol 8, No 1: Journal of Research in Marketing Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence Abstract   PDF
Irakli Abashidze
 
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JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.

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