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Call for Paper - December 2017 Edition
JORM solicits original research papers for the December 2017 Edition of JORM. The date of manuscript submission is Open
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Topics of Interest

Journal of Research in Marketing invites articles that critically reexamine existing concepts and theories in marketing focusing on important forces, events and trends affecting the present and future of marketing; Articles focusing on any substantive area that falls within the field of marketing, and providing critical syntheses and reviews of relevant areas within marketing; Articles that provide insights into emerging and evolving concepts and theories in marketing; Articles that have the potential to stimulate further research and, by doing so, alter the nature and scope of marketing's foundation.

The papers included will deal with research on contemporary issues covering the fields of:

  • Product marketing
  • Pricing
  • Distribution
  • Service
  • Retail
  • Brand Management
  • Brand licensing
  • Account-based marketing
  • Marketing Research
  • Segmentation
  • Strategy
  • Marketing operations
  • Social marketing
  • Advertising
  • Branding
  • Direct marketing
  • Personal sales
  • Product placement
  • Publicity
  • Sales promotion
  • Mobile Marketing

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JORM is a member of prestigious CrossRef. Each of the JORM articles has its unique DOI reference Read More

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Peer Review

JORM introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with JORM review and scholar panel.

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